When selling a cruise destination, according to market analysts, the most important fact is the location on the itinerary. And without promotion there is no location to sell.
Promotion at Seatrade Cruise Global
Promoting a couple of weeks ago at Seatrade Cruise Global, which is the leading event in networking within the cruise community, we at Cruise Finland joined in full swing to connect with the global cruise community, explored developing trends and gained insights from industry leaders. Networking and matchmaking with the vibrant international community of cruise professionals with a common goal: to unite, collaborate and bloom.
Unique Selling Points of Finland as a Cruise Destination
Being small and unpredictable, offering curious cruise guests a diverse range of something unknown, different and unique is a pleasant and selling surprise that Finland as a cruise destination can offer.
Impact of the Recent Global Events on Eastern Baltic Ports
Due to global events since 2020, ports in the eastern Baltic, including Cruise Finland, have suffered a reduction in tourists generally. This has had a negative effect on local businesses, the ports and tour operators. A recent return from many of the cruise lines to the nearby seaways has been welcomed by our communities. For this reason, we would encourage cruise lines, which may be finding ports in the western Baltic and Northern Europe to be overcrowded, to look east once again.
Growing Popularity of Eastern Baltic Cruise Itineraries
The cruise itineraries in the eastern Baltic are growing popularity without St. Petersburg. The strategic location of Finland as a cruise destination conveniently in the proximity of well-known Northern European capitals makes Finland with the well-known capital Helsinki and all its small gems appealing, and a perfect package for cruise ships traveling in the Baltic Sea.
Future Growth and Port Facilities
According to the expected number of calls received from statistics, the eastern Baltic Sea cruise market is growing by the end of 2027 with 30%. The ports in Cruise Finland provide excellent port facilities to berth at, with solutions for everyone and every size depending on port. And the destinations offer each a delicacy different than their neighbors do. According to what we heard at Seatrade Cruise Global from industry professionals, the small Baltic destinations are trending in between the big cities.
Cruise Finland has a very good networking program going on with cruise lines and we are very confident for the future. For more information:
www.cruisefinland.com
Port of Helsinki’s website